Smell
Enhancing Customer Stimuli:
a minicourse
It can be hard to tell how your customers might react to a change in marketplace aesthetics; for a niche businesses, marketing statistics on how clients will react might be expensive or unavailable. That's why I created this minicourse around a holistic Decision Making Model shown below.
The supplementary reading material explains how to identify potential issues and benefits within a new aesthetic decision.
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Using this information with the Decision Making Model explains how marketplace sensations lead to customer perceptions of the store.
The video to the left goes through an example of how to use the Decision Making Model, along with the thinking behind it. If after watching, you'd like to try the Decision Making Model in your own business, you can print out the PDF version of it and some more information on my sources below.